European Institute of Innovation, Entrepreneurship and Technology, Germany
Description
Begin your global career journey in Malaysia and end in Berlin with this dynamic programme, leading to a B.A. in Tourism and Recreation Management from EIIET, Germany. Delivered in collaboration with the University of Tourism and Hotel Management, this full-time, on-campus programme places students in one of Asia and Europe’s most exciting tourism and hospitality hubs.
The curriculum blends business, tourism and hospitality studies with practical-based learning. Students develop strong knowledge in hospitality operations, tourism development, marketing, consumer behaviour and business administration, while gaining the skills needed to succeed in the global tourism industry.
With Malaysia and Berlin’s vibrant tourism sector offering excellent opportunities for exposure, networking and industry engagement, graduates are prepared to create memorable guest experiences, manage hospitality operations and pursue exciting careers in tourism, recreation and business management worldwide.
Duration
3 years
The course is offered on a 2+1 configuration where you finish 2 years in Malaysia and last year on EPSI France campus.
Eligibility
Programme Highlights
Global Hospitality Career
Internships provided
AI infused Hospitality Futuristic Curriculum
Extensive Industry Linkage
Syllabus
Gastronomy
Culinary techniques
Food and beverage pairing
Sensory analysis
Nutrition and health
Culinary culture and history
Hospitality management
Menu planning and design
Design of Catering Venues
Optimising functionality
Enhancing the dining experience through planning
Decor, furniture, lighting, and flow
Kitchen configuration
Storage and safety guidelines
Smooth and efficient service
Quality of Hotel and Catering Services
Service quality management
Sustainability practises
Human resource management
Strategic marketing
Hospitality operations management
Crisis and risk management
Financial management
Quality standards and compliance
Technology integration
Marketing Services HoReCa (Hotel, Restaurant and Catering)
Social responsibility in marketing
Revenue management
Event marketing
Collaboration with influencers
Consumer behaviour
Public relations
Crisis communication
Branding
Market research
Digital marketing
Customer relationship management
Career Opportunities
This degree programme prepares students for a wide range of career opportunities in the global tourism, hospitality and business sectors.
Graduates gain valuable skills in hotel management, hospitality operations, tourism development, event planning, customer experience and business administration. With strong practical and management-focused training, students are well positioned to pursue rewarding careers with international hotels, resorts, tourism organisations, event companies, travel businesses and other service-driven industries.