MBA In Luxury Marketing & Innovation (France)

This degree is a prestigious programme offered by IDRAC Business School, France, delivered on IABT Campus in Malaysia. Delivered on-campus in Malaysia and France, the home of world-renowned luxury brands, this programme is designed for ambitious professionals and entrepreneurs who want to build successful careers in the global luxury industry.

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Duration 18 Months
Locations Malaysia/ France

IDRAC Business School, France

Description

This degree is a prestigious programme offered by IDRAC Business School, France, delivered on IABT Campus in Malaysia. Delivered on-campus in Malaysia and France, the home of world-renowned luxury brands, this programme is designed for ambitious professionals and entrepreneurs who want to build successful careers in the global luxury industry.

Students gain specialised knowledge in luxury branding, consumer behaviour, digital transformation, retail strategy, distribution and sustainable luxury. Through live case studies, company visits, brand projects and industry exposure, the programme blends academic learning with real-world luxury business experience.

The students benefit from an international learning environment, strong industry alignment and valuable networking opportunities. Graduates are prepared for leadership roles in luxury marketing, brand strategy, business development, retail management and entrepreneurship.

Duration

1.5 year

Delivery Location

Malaysia and/or France

Eligibility

  • Bachelor of Business or similar qualifications
  • English proficiency test scores equivalent to IELTS of 6.0. IABT internal test is accepted. NO IELTS Test is required.

Programme Highlights

  • Global Career Pathway
  • Highly Luxurious Sector
  • Working with Premium Brands
  • Extensive Industry Linkage

Syllabus

  • Developing an Omnichannel Marketing Strategy
  • Designing and Planning the Omnichannel Marketing Strategy
  • Managing and Implementing Omnichannel Marketing Actions
  • Evaluating and Optimising the Marketing Strategy
  • Managing Teams and Marketing Projects
  • Building a Strong Professional Network
  • Professional Work & Applied Learning
  • Marketing Strategies for Luxury Brands
  • Innovation & Customer Experience in Luxury

Career Opportunities

Graduates of this programme are prepared to enter the exclusive world of luxury with the strategic insight, creative confidence and commercial expertise needed to stand out. From luxury brand strategy and digital marketing to customer experience, retail excellence and business development, students gain the skills to shape premium brands and engage high-value global consumers.

This qualification opens pathways to prestigious career opportunities with multinational luxury houses, boutique brands, lifestyle companies, premium retail groups and entrepreneurial ventures, offering strong earning potential and long-term career growth in one of the world’s most aspirational industries.