{"id":8208,"date":"2026-06-10T14:09:15","date_gmt":"2026-06-10T06:09:15","guid":{"rendered":"https:\/\/iabt.edu.my\/?post_type=course&#038;p=8208"},"modified":"2026-06-10T16:04:51","modified_gmt":"2026-06-10T08:04:51","slug":"bachelor-in-tourism-and-recreation","status":"publish","type":"course","link":"https:\/\/iabt.edu.my\/ar\/courses\/bachelor-in-tourism-and-recreation\/","title":{"rendered":"Bachelor in Tourism and Recreation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">European Institute of Innovation, Entrepreneurship and Technology, Germany<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begin your global career journey in Malaysia and end in Berlin with this dynamic programme, leading to a B.A. in Tourism and Recreation Management from EIIET, Germany. Delivered in collaboration with the University of Tourism and Hotel Management, this full-time, on-campus programme places students in one of Asia and Europe\u2019s most exciting tourism and hospitality hubs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The curriculum blends business, tourism and hospitality studies with practical-based learning. Students develop strong knowledge in hospitality operations, tourism development, marketing, consumer behaviour and business administration, while gaining the skills needed to succeed in the global tourism industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Malaysia and Berlin\u2019s vibrant tourism sector offering excellent opportunities for exposure, networking and industry engagement, graduates are prepared to create memorable guest experiences, manage hospitality operations and pursue exciting careers in tourism, recreation and business management worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u062f\u0629<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 \u0633\u0646\u0648\u0627\u062a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course is offered on a 2+1 configuration where you finish 2 years in Malaysia and last year on EPSI France campus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0623\u0647\u0644\u064a\u0629<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Senior Secondary School or A Levels<\/li>\n\n\n\n<li>\u064a\u064f\u0634\u062a\u0631\u0637 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u062a\u0639\u0627\u062f\u0644 6.0 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 IELTS. \u064a\u064f\u0642\u0628\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u0640 IABT. \u0644\u0627 \u064a\u064f\u0634\u062a\u0631\u0637 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 IELTS.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0623\u0628\u0631\u0632 \u0645\u0644\u0627\u0645\u062d \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global Hospitality Career<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internships provided<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI infused Hospitality Futuristic Curriculum<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extensive Industry Linkage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u064a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gastronomy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culinary techniques<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food and beverage pairing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensory analysis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nutrition and health<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culinary culture and history<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menu planning and design<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design of Catering Venues<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimising functionality<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enhancing the dining experience through planning<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decor, furniture, lighting, and flow<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kitchen configuration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Storage and safety guidelines<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smooth and efficient service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quality of Hotel and Catering Services<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Service quality management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability practises<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Human resource management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategic marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality operations management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crisis and risk management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Financial management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality standards and compliance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology integration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing Services HoReCa (Hotel, Restaurant and Catering)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social responsibility in marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Event marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collaboration with influencers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer behaviour<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public relations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crisis communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branding<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market research<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer relationship management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u0631\u0635 \u0627\u0644\u0639\u0645\u0644<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This degree programme prepares students for a wide range of career opportunities in the global tourism, hospitality and business sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graduates gain valuable skills in hotel management, hospitality operations, tourism development, event planning, customer experience and business administration. With strong practical and management-focused training, students are well positioned to pursue rewarding careers with international hotels, resorts, tourism organisations, event companies, travel businesses and other service-driven industries.<\/p>","protected":false},"excerpt":{"rendered":"<p>European Institute of Innovation, Entrepreneurship and Technology, Germany Description Begin your global career journey in Malaysia and end in Berlin with this dynamic programme, leading to a B.A. in Tourism and Recreation Management from EIIET, Germany. Delivered in collaboration with the University of Tourism and Hotel Management, this full-time, on-campus programme places students in one <\/p>","protected":false},"featured_media":8209,"menu_order":999,"template":"","course_category":[113],"course_type":[112],"course_meta_definition":[],"class_list":["post-8208","course","type-course","status-publish","has-post-thumbnail","hentry","course_category-bachelors","course_type-higher-education"],"acf":[],"_links":{"self":[{"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course\/8208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/types\/course"}],"version-history":[{"count":1,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course\/8208\/revisions"}],"predecessor-version":[{"id":8210,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course\/8208\/revisions\/8210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course_category?post=8208"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course_type?post=8208"},{"taxonomy":"course_meta_definition","embeddable":true,"href":"https:\/\/iabt.edu.my\/ar\/wp-json\/wp\/v2\/course_meta_definition?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}